Cigarettes :: The total survey results of 2011 by the integrated assestment

The category has been excluded from the voting of February 27, 2012 by decision of organizers of the “Favorites of Success” Award, and it’s currently inactive. Here are shown an old survey results for 2011.

The total survey results of 2011 by the integrated assestment in category

Cigarettes / Cigarettes

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Parliament (Philip Morris Ukraine)	5

2.		Davidoff (Imperial Tobacco Ukraine)	4.28

3.	1	Marlboro (Philip Morris Ukraine)	3.50

4.	5	Winston (JTI Ukraine)	2.68

5.	4	Kent (British American Tobacco Ukraine)	2.44

6.		Camel (JTI Ukraine)	2.34

7.		Chesterfield (Philip Morris Ukraine)	1.40

8.	10	Sobranie (JTI Ukraine)	1.12

9.	12	L&M (Philip Morris Ukraine)	1.08

10.	25	Прима Люкс (Imperial Tobacco Ukraine)	0.93

11.		Lucky Strike (British American Tobacco Ukraine)	0.91

12.	13	Captain Black (British American Tobacco Ukraine)	0.82

13.	8	Dunhill (British American Tobacco Ukraine)	0.73

14.	16	Bond Street (Philip Morris Ukraine)	0.69

15.	24	Monte Carlo (JTI Ukraine)	0.43

16.	22	Pall Mall (British American Tobacco Ukraine)	0.37

17.	14	BOSS (Imperial Tobacco Ukraine)	0.34

18.	23	Прилуки Особливі (British American Tobacco Ukraine)	0.32

19.	9	R1 (Imperial Tobacco Ukraine)	0.29

20.	29	Rothmans (British American Tobacco Ukraine)	0.23

21.	27	Muratti (Philip Morris Ukraine)	0.21

22.	29	Gauloises (Imperial Tobacco Ukraine)	0.20

23.	17	Ватра	0.18

24.	20	More (Reynolds Tobacco Company)	0.16

25.	~	Прима Оптима (Imperial Tobacco Ukraine)	0.153

26.		Тройка (JTI Ukraine)	0.151

27.	15	Gitanes (Imperial Tobacco Ukraine)	0.148

27.	21	LD (JTI Ukraine)	0.148

29.	19	West (Imperial Tobacco Ukraine)	0.144

30.	18	Next (Philip Morris Ukraine)	0.093

31.	30	Magna (JTI Ukraine)	0.078

32.	~	Sovereign (JTI Ukraine)	0.062

33.	28	Classic (Imperial Tobacco Ukraine)	0.054

34.	~	Saint George (JTI Ukraine)	0.037

34.	~	Альянс (British American Tobacco Ukraine)	0.037

34.	~	Політ	0.037

–.		Classic Imperial (Imperial Tobacco Ukraine)	0

–.		Viceroy (British American Tobacco Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Cigarettes” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.