Coffee in beans or milled :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Soft drinks / Coffee in beans or milled

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Lavazza (Асканія, ГК)	5

2.		Jacobs	4.04

3.	6	Чёрная карта (Strauss Coffee Service)	3.76

4.	3	Carte Noire (Mondelēz Ukraine)	3.45

5.	10	Ionia	3.17

6.	12	Жокей (Orimi Trade Ukraine)	2.39

7.	16	Tchibo	2.05

8.	15	Blaser (Дім кави)	1.670

9.		Kimbo (Italian Trade House)	1.668

10.	11	Галка	1.648

11.	4	ILLY	1.515

12.	8	Ambasador (Sucafina S.A)	1.421

13.	5	Roberto TOTTI (Strauss Coffee Service)	1.194

14.	18	Jardin (Orimi Trade Ukraine)	1.128

15.	13	Maxwell House (Монделіс Україна)	1.089

16.	14	Davidoff (Асканія Дістрибьюшн)	0.971

17.	19	Paulig (Асканія Дістрибьюшн)	0.845

18.	23	Covim (Italian Trade House)	0.681

19.	20	Fort (Strauss Coffee Service)	0.519

20.	21	Мономах	0.510

21.	22	Paradise	0.333

22.	29	EduScho	0.296

23.	26	Manhattan	0.232

24.	25	Romatti	0.219

25.	7	Anamaria	0.102

26.	27	Montana Coffee	0.091

27.		Melitta (ФДМС Україна)	0.081

28.	30	Добра кава (Solomia)	0.075

29.	~	Lebo (Solvent Ltd.)	0.068

30.	24	Gemini	0.065

31.	30	Caffe Roberto	0.058

32.	~	Danesi	0.043

33.	28	Nadin	0.022

34.	31	Grandos (Solvent Ltd.)	0.013

34.	~	Zotto	0.013

–.	17	Julius Meinl (Імпераль)	0

–.		Фрешкава	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Coffee” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.