Coffee in beans or milled :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Soft drinks / Coffee in beans or milled

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Lavazza (Асканія, ГК)	5

2.		Jacobs	2.89

3.	4	Carte Noire (Mondelēz Ukraine)	2.75

4.	12	Ambasador (Sucafina S.A)	2.31

5.	6	Жокей (Orimi Trade Ukraine)	2.06

6.	16	Davidoff (Асканія Дістрибьюшн)	1.87

7.	3	Чёрная карта (Strauss Coffee Service)	1.62

8.	11	ILLY	1.53

9.	7	Tchibo	1.33

10.	8	Blaser (Дім кави)	1.194

11.	5	Ionia	1.187

12.	9	Kimbo (Italian Trade House)	1.089

13.	10	Галка	0.997

14.		Jardin (Orimi Trade Ukraine)	0.836

15.	13	Roberto TOTTI (Strauss Coffee Service)	0.672

16.	24	Romatti	0.623

17.		Lacomba (УкрКофе)	0.590

18.		Covim (Italian Trade House)	0.493

19.	17	Paulig (Асканія Дістрибьюшн)	0.414

20.	15	Maxwell House (Монделіс Україна)	0.358

21.	~	Julius Meinl (Імпераль)	0.206

22.	31	Caffe Roberto	0.173

23.		Manhattan	0.161

24.	19	Fort (Strauss Coffee Service)	0.151

25.	29	Lebo (Solvent Ltd.)	0.128

26.	30	Gemini	0.077

27.	20	Мономах	0.067

28.	22	EduScho	0.039

28.	27	Melitta (ФДМС Україна)	0.039

28.	26	Montana Coffee	0.039

28.	33	Nadin	0.039

28.	21	Paradise	0.039

28.		Добра кава (Solomia)	0.039

–.	25	Anamaria	0

–.	32	Danesi	0

–.	34	Grandos (Solvent Ltd.)	0

–.	34	Zotto	0

–.		Фрешкава	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Coffee” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.