Coffee in beans or milled :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Soft drinks / Coffee in beans or milled

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Lavazza (Асканія, ГК)	5

2.	8	ILLY	3.15

3.	10	Blaser (Дім кави)	2.98

4.	2	Jacobs	2.80

5.	3	Carte Noire (Mondelēz Ukraine)	2.72

6.	7	Чёрная карта (Strauss Coffee Service)	2.171

7.	5	Жокей (Orimi Trade Ukraine)	2.168

8.	4	Ambasador (Sucafina S.A)	2.149

9.		Tchibo	1.576

10.	24	Fort (Strauss Coffee Service)	1.369

11.		Ionia	1.320

12.	6	Davidoff (Асканія Дістрибьюшн)	1.281

13.	15	Roberto TOTTI (Strauss Coffee Service)	1.157

14.		Jardin (Orimi Trade Ukraine)	0.969

15.	12	Kimbo (Italian Trade House)	0.843

16.	13	Галка	0.822

17.	21	Julius Meinl (Імпераль)	0.457

18.	20	Maxwell House (Монделіс Україна)	0.455

19.		Paulig (Асканія Дістрибьюшн)	0.388

20.	28	EduScho	0.323

21.	23	Manhattan	0.317

22.		Caffe Roberto	0.305

23.	~	Danesi	0.275

24.	26	Gemini	0.209

25.	28	Paradise	0.204

26.	28	Melitta (ФДМС Україна)	0.192

27.	28	Добра кава (Solomia)	0.132

28.	17	Lacomba (УкрКофе)	0.126

29.	25	Lebo (Solvent Ltd.)	0.118

30.	27	Мономах	0.096

31.	18	Covim (Italian Trade House)	0.030

31.	~	Grandos (Solvent Ltd.)	0.030

31.	16	Romatti	0.030

31.	~	Zotto	0.030

31.	~	Фрешкава	0.030

36.	~	Anamaria	0.024

36.	28	Montana Coffee	0.024

–.	28	Nadin	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Coffee” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.