Cookie :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Confectionery / Cookie

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Марія Yarych (Кондитерська фабрика «Ярич»)	5

2.	1	До кави (Roshen)	4.82

3.		Супер-Контик (Konti)	4.38

4.	6	Барні (Mondelēz Ukraine)	3.52

5.		Bandinelli (Концерн Хлібпром)	2.84

6.	4	belVita. Добрий ранок! (Mondelēz Ukraine)	2.67

7.		Есмеральда (Roshen)	2.24

8.	13	Oreo (Mondelēz Ukraine)	2.18

–.	14	~~Надія (Світоч)~~	~~1.81~~

9.	8	Карапуз – Конти (Konti)	1.39

10.	11	Doma (Житомирська кондитерська фабрика)	1.23

11.	10	Тортинка (Roshen)	1.18

12.	5	Tuc (Mondelēz Ukraine)	1.13

13.	22	Панночка (Roshen)	1.01

14.	12	Old Collection (Бісквіт-Шоколад)	0.96

–.	9	~~Марка (Світоч)~~	~~0.93~~

–.	~	~~Фрутта (AVK Confectionery Company)~~	~~0.80~~

15.	17	Dominic (Полтавакондитер)	0.59

16.	18	Галіція (Кондитерское предприятие ФЛ-П «Матиив О.В.»)	0.48

17.	19	Мульти-Кейк (Roshen)	0.42

18.	20	Ідилія (Roshen)	0.342

19.	~	Desobry (United Foods)	0.340

20.	15	Ülker (Ulker Group)	0.3163

21.		Фруктберрі (AVK Confectionery Company)	0.3156

22.	24	Лавлі (AVK Confectionery Company)	0.1950

23.		Диканське (Інверт)	0.1757

24.	16	Щось особливе (Nestlé)	0.1521

–.	~	~~Фруктова косичка (AVK Confectionery Company)~~	~~0.1414~~

–.	~	~~Парижель (AVK Confectionery Company)~~	~~0.1231~~

25.	21	Ріконд (Болеро)	0.0189

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Cookie” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.