Cookie :: Consumers survey results of 2014

Consumers survey results of 2014 in category

Confectionery / Cookie

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Супер-Контик (Konti)	41.45%	5

2.		До кави (Roshen)	44.00%	4.86

3.	4	Барні (Mondelēz Ukraine)	25.82%	3.11

4.	7	belVita. Добрий ранок! (Mondelēz Ukraine)	21.45%	2.63

5.		Oreo (Mondelēz Ukraine)	18.18%	2.42

6.		Tuc (Mondelēz Ukraine)	20.73%	2.40

7.	3	Марія Yarych (Кондитерська фабрика «Ярич»)	16.73%	1.99

8.		Есмеральда (Roshen)	14.18%	1.74

9.		Крекер Yarych (Кондитерська фабрика «Ярич»)	12.00%	1.42

–.	9	~~Тортинка (Roshen)~~	~~8.73%~~	~~1.10~~

10.	12	Мульти-Кейк (Roshen)	9.45%	1.05

11.	10	Doma (Житомирська кондитерська фабрика)	10.18%	1.03

12.	11	Dominic (Полтавакондитер)	9.09%	0.96

13.		Карапуз – Конти (Konti)	6.18%	0.66

14.	17	Галіція (Кондитерское предприятие ФЛ-П «Матиив О.В.»)	5.82%	0.60

15.	18	Old Collection (Бісквіт-Шоколад)	3.27%	0.451

16.	14	Bandinelli (Концерн Хлібпром)	4.00%	0.445

17.	20	Фруктберрі (AVK Confectionery Company)	2.55%	0.404

–.	15	~~Панночка (Roshen)~~	~~3.27%~~	~~0.326~~

–.	16	~~Ідилія (Roshen)~~	~~2.55%~~	~~0.318~~

18.	19	Ülker (Ulker Group)	2.55%	0.293

19.	24	Диканське (Інверт)	2.18%	0.216

20.	21	Щось особливе (Nestlé)	2.18%	0.171

21.	25	Ріконд (Болеро)	0.73%	0.105

22.	23	Лавлі (AVK Confectionery Company)	0.73%	0.064

23.	22	Desobry (United Foods)	0.36%	0.041

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “Cookie”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.