Dishwashing liquid :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Dishwashing detergents / Dishwashing liquid

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Fairy (Procter & Gamble)	5

2.	1	Gala (Procter & Gamble)	3.50

3.	4	Comet (Procter & Gamble)	3.02

4.	5	Pur (Henkel Ukraine)	2.73

5.	17	BIO (Elfa)	2.66

6.	3	Sarma (Невская косметика)	1.81

7.	~	Danny (Rösch company)	1.73

8.	21	МилаМ	1.64

9.	8	Bref (Henkel Ukraine)	1.63

10.		Frosch (Ректіс)	1.62

11.	10	Test (Firm Leda)	1.27

12.		Мойша (Науково-виробнича фірма Біолайт)	0.98

13.	6	Ушастый нянь (Невская косметика)	0.87

–.		~~DISH DROBS (Amway Ukraine)~~	~~0.53~~

14.	7	Bingo (Hayat)	0.43

15.	~	Gold Drop	0.32

16.	23	Lemon Fresh (Gold Drop)	0.29

17.	29	NewBrite (Neways)	0.25

18.		Delamark (De la Mark)	0.24

19.	24	Сан Клін	0.15

20.	14	Exo	0.131

21.	18	Ода (DAKOS-T)	0.125

22.	25	Юка (Пірана)	0.115

23.	16	SAMA (SV)	0.111

24.	27	DIX (Gold Drop)	0.099

25.	30	Фея (Atma)	0.073

26.	20	Ореол (DAKOS-T)	0.067

27.	28	5 Five (ALES)	0.063

28.	22	Silvia	0.048

28.	13	Амрита	0.048

30.		Єнот (Гармонія)	0.042

30.	9	Бджілка (НоваХім)	0.042

32.	~	Леда (Супермаш)	0.037

33.	19	Fit (ALES)	0.031

33.	15	Астор (Гармонія)	0.031

35.	~	Zlata (Онікс)	0.027

36.	11	Білосніжка (Titan)	0.021

36.	11	Чистюня (Ельфа)	0.021

–.		Flower Shop (Fenix Integrated Services)	0

–.		Snow (Група «Евріка»)	0

–.		Trim	0

–.	26	Наша мама	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Dishwashing liquid” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.