Dishwashing liquid :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Dishwashing detergents / Dishwashing liquid

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Fairy (Procter & Gamble)	5

2.		Gala (Procter & Gamble)	4.65

3.	33	Чистюня (Ельфа)	3.08

4.	10	Frosch (Ректіс)	2.24

5.	13	Ушастый нянь (Невская косметика)	2.086

6.	4	Pur (Henkel Ukraine)	2.085

7.	6	Sarma (Невская косметика)	2.074

8.	3	Comet (Procter & Gamble)	1.712

9.		Bref (Henkel Ukraine)	1.653

10.	5	BIO (Elfa)	1.1192

11.		Test (Firm Leda)	1.1189

12.		Мойша (Науково-виробнича фірма Біолайт)	0.8036

13.	15	Gold Drop	0.7309

14.	16	Lemon Fresh (Gold Drop)	0.4792

15.	20	Exo	0.2709

16.	19	Сан Клін	0.2000

17.	29	Бджілка (НоваХім)	0.1203

18.	8	МилаМ	0.1071

19.	33	Білосніжка (Titan)	0.1059

20.	18	Delamark (De la Mark)	0.1047

21.	28	Silvia	0.1000

21.	22	Юка (Пірана)	0.1000

23.	~	Наша мама	0.0893

24.	14	Bingo (Hayat)	0.0834

25.	24	DIX (Gold Drop)	0.0689

26.	28	Амрита	0.0523

26.	25	Фея (Atma)	0.0523

28.	31	Fit (ALES)	0.0357

29.	23	SAMA (SV)	0.0311

30.	27	5 Five (ALES)	0.0166

30.	~	Flower Shop (Fenix Integrated Services)	0.0166

–.	32	~~Zlata (Онікс)~~	~~0.0166~~

–.	7	Danny (Rösch company)	0

–.	17	NewBrite (Neways)	0

–.		Snow (Група «Евріка»)	0

–.		Trim	0

–.	29	Єнот (Гармонія)	0

–.	31	Астор (Гармонія)	0

–.	30	Леда (Супермаш)	0

–.	21	Ода (DAKOS-T)	0

–.	26	Ореол (DAKOS-T)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Dishwashing liquid” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.