Food for dogs :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Pet products / Food for dogs

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Royal Canin (Роял Канін Україна)	5

2.	3	Клуб 4 лапи (Кормотех)	4.49

3.	13	Advance	3.81

4.	11	Pedigree (Mars)	3.11

5.	2	Hill’s (Барбус)	2.97

6.	4	Chappi (Mars)	2.64

7.	5	Purina (Nestlé)	2.60

8.	18	Гав! (Кормотех)	2.49

9.		Eukanuba (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	2.25

10.	15	Pro Plan (Nestlé)	2.07

11.	8	Acana (Animal Products Group)	1.88

12.	14	Happy Dog	1.87

13.	6	1st Choice (УкрПет)	1.73

14.	7	Orijen (Animal Products Group)	1.64

15.	19	Darling (Nestlé)	1.31

16.	17	Nutra Mix (Титан-Рі)	1.27

17.	10	Dog Chow (Nestlé)	0.73

18.	16	Iams (Медфарком-Центр, Офіційний дистриб’ютор P&G Pet Care)	0.724

19.	12	Nutra Gold	0.717

20.	24	Diamond	0.469

21.		Pro Pac	0.378

22.	25	Nutro choice	0.320

23.		Eagle Pack	0.206

24.	~	Tuffy’s (Титан-Рі)	0.182

25.	~	Sportmix	0.164

26.	23	Mera Dog	0.115

27.	25	Aport	0.033

27.	20	Canidae	0.033

–.	22	Hi-Ration	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Food for dogs” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.