Food for dogs :: The total survey results of 2019 by the integrated assestment

The total survey results of 2019 by the integrated assestment in category

Pet products / Food for dogs

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Royal Canin (Роял Канін Україна)	5

2.	5	Acana (Animal Products Group)	2.90

3.	6	Pro Plan (Nestlé)	2.57

4.	9	Pedigree (Mars)	2.56

5.	4	Клуб 4 лапи (Кормотех)	2.47

6.	3	Purina (Nestlé)	2.27

7.	14	Brit (Vafo Praha)	2.14

8.	7	Chappi (Mars)	2.07

9.	15	Diamond	2.01

10.	8	Hill’s (Барбус)	1.85

11.	2	Optimeal (Swiss Pet Nutrition Group GmbH)	1.65

12.	13	Гав! (Кормотех)	1.64

13.	12	Josera (Йозера Україна)	1.20

14.	18	Happy Dog	1.09

15.	25	Леопольд	1.02

16.	21	Darling (Nestlé)	0.81

17.	11	Nutra Gold	0.75

18.	20	Nutra Mix (Титан-Рі)	0.60

19.	30	Tuffy’s (Титан-Рі)	0.45

20.	10	Dog Chow (Nestlé)	0.44

21.	27	Grandorf	0.402

22.	23	Advance	0.398

23.	26	1st Choice (УкрПет)	0.335

24.	22	Nutro choice	0.287

25.	28	Nature’s Protection	0.265

26.	19	Canidae	0.245

27.	24	Aport	0.222

28.	16	Eagle Pack	0.216

29.		Mera Dog	0.214

30.	17	Orijen (Animal Products Group)	0.192

31.	24	Sportmix	0.116

–.		Trainer	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Food for dogs” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.