Dried and cured fishery products :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Snacks / Dried and cured fishery products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Морские (Snack Production)	5

2.	8	Синій кит (Імтрейд-Груп)	3.13

3.	1	Баренцев (Група компаній «Золотой терем»)	2.74

4.	14	Весёлый Роджер (Кречет)	1.85

5.	11	Беринг (Ukraine-fishservice)	1.70

6.	3	Альбатрос (Інтерконкорд)	1.07

7.	~	Сухогруз	1.00

8.	10	Золоте Руно	0.96

9.	13	Грінвіч	0.71

10.	6	Кают-Компанія (Дон-Ест Плюс)	0.70

11.	5	Плеяди (Рибопереробний завод «Плеяди»)	0.62

12.	9	Нептун	0.61

13.	16	Штурвал	0.56

14.	4	Наша рибка	0.47

15.	12	Теплі моря	0.23

16.	7	Dive!	0.21

17.	15	Закуска до пива Флотська (Кречет)	0.20

18.		Капітан («Zahid» snack company)	0.132

19.	17	Дальпико	0.127

20.	~	Акцент	0.112

21.	18	Пивзалив	0.083

22.	~	Синьор Робинзон	0.081

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Dried and cured fishery products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.