Dried and cured fishery products :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Snacks / Dried and cured fishery products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Морские (Snack Production)	5

2.		Пивний NABEER (Flagman Seafood)	3.18

3.	2	Баренцев (Група компаній «Золотой терем»)	3.14

4.		Синій кит (Імтрейд-Груп)	1.93

5.	6	Золоте Руно	1.64

6.	5	Делмор (Golden Foods)	1.152

7.		Беринг (Ukraine-fishservice)	1.151

8.	15	Капітан («Zahid» snack company)	0.909

9.	3	Весёлый Роджер (Кречет)	0.836

10.	9	Наша рибка	0.777

11.	8	Альбатрос (Інтерконкорд)	0.694

12.	14	Нептун	0.520

13.	16	Штурвал	0.418

14.	10	Dive!	0.398

15.	17	Теплі моря	0.254

16.	11	Грінвіч	0.143

17.	13	Плеяди (Рибопереробний завод «Плеяди»)	0.094

18.	~	Закуска до пива Флотська (Кречет)	0.075

19.	12	Кают-Компанія (Дон-Ест Плюс)	0.063

20.	~	Дальпико	0.055

21.	~	Пивзалив	0.037

21.	~	Сухогруз	0.037

23.	~	Синьор Робинзон	0.018

–.		Акцент	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Dried and cured fishery products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.