Drinking water :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Soft drinks / Drinking water

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Моршинська (IDS Borjomi Ukraine)	5

2.	4	Старий Миргород (IDS Aqua Service)	3.58

3.		BonAquA (Coca-Cola Beverages Ukraine)	3.39

4.	10	Райське Джерело	2.74

5.	15	Еталон	2.62

6.		Софія Київська (Rosinka)	2.40

7.	2	Боржомі (IDS Borjomi Ukraine)	1.95

8.	20	Чиста Вода (ClearWater)	1.11

9.		Добра вода	0.77

10.	13	Evian (Арда-Трейдинг, ТД)	0.67

11.	8	Юрське джерело	0.66

12.	18	Ордана	0.55

13.	7	Аляска (IDS Aqua Service)	0.47

14.	5	Малятко (Еконія)	0.40

15.	22	Срібна криничка	0.36

16.	11	Бон Буассон	0.33

17.	19	925	0.22

18.	22	Альпика (Bon Boisson)	0.192

19.	17	Фруктайм (Coca-Cola Beverages Ukraine)	0.187

20.	22	Еко	0.118

21.	12	Царичанська (Царичанський завод мінеральної води)	0.107

22.	14	Чистий ключ (Трускавецький завод мінеральних вод «Аква-Еко»)	0.074

23.	16	Цілюща	0.071

24.	18	Луга-Нова (Luhansk distillery)	0.036

–.	21	Либра	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Drinking water” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.