Drinking water :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Soft drinks / Drinking water

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Моршинська (IDS Borjomi Ukraine)	5

2.	3	BonAquA (Coca-Cola Beverages Ukraine)	3.30

3.	10	Evian (Арда-Трейдинг, ТД)	3.12

4.	6	Софія Київська (Rosinka)	3

5.	2	Старий Миргород (IDS Aqua Service)	2.35

6.	16	Бон Буассон	1.88

7.	9	Добра вода	1.87

8.	14	Малятко (Еконія)	1.37

–.	7	~~Боржомі (IDS Borjomi Ukraine)~~	~~1.08~~

9.	11	Юрське джерело	1.033

10.	5	Еталон	1.031

11.	12	Ордана	0.960

12.		Prozora (Оболонь)	0.821

13.	4	Райське Джерело	0.781

14.	21	Царичанська (Царичанський завод мінеральної води)	0.400

15.	18	Альпика (Bon Boisson)	0.268

15.	8	Чиста Вода (ClearWater)	0.268

17.	13	Аляска (IDS Aqua Service)	0.237

18.		Ice Age (Льодовиковий період) (АВІС)	0.229

19.	23	Цілюща	0.149

20.		Два Океана (Ерлан)	0.140

21.		Слобідська (Sloboda)	0.133

22.	20	Еко	0.121

23.	19	Фруктайм (Coca-Cola Beverages Ukraine)	0.111

24.	17	925	0.099

25.	22	Чистий ключ (Трускавецький завод мінеральних вод «Аква-Еко»)	0.060

26.		Джерело здоров’я (Луцьк Фудз)	0.044

26.	15	Срібна криничка	0.044

28.	24	Луга-Нова (Luhansk distillery)	0.022

–.		Либра	0

–.		Мастер Фрут (SeSa)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Drinking water” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.