Drinking water :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Soft drinks / Drinking water

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Моршинська (IDS Borjomi Ukraine)	5

2.		BonAquA (Coca-Cola Beverages Ukraine)	2.71

3.		Evian (Арда-Трейдинг, ТД)	2.66

4.	5	Старий Миргород (IDS Aqua Service)	2.21

5.	4	Софія Київська (Rosinka)	1.83

6.		Бон Буассон	0.97

7.	8	Малятко (Еконія)	0.95

8.	10	Еталон	0.89

9.	15	Чиста Вода (ClearWater)	0.71

10.	11	Ордана	0.66

11.	7	Добра вода	0.61

12.	25	Срібна криничка	0.46

13.	~	Мастер Фрут (SeSa)	0.32

14.	16	Аляска (IDS Aqua Service)	0.301

15.	14	Царичанська (Царичанський завод мінеральної води)	0.298

16.	12	Prozora (Оболонь)	0.270

17.	26	Луга-Нова (Luhansk distillery)	0.253

18.	9	Юрське джерело	0.248

19.	13	Райське Джерело	0.211

20.	19	Два Океана (Ерлан)	0.189

21.	17	Ice Age (Льодовиковий період) (АВІС)	0.118

22.	25	Джерело здоров’я (Луцьк Фудз)	0.116

23.	20	Слобідська (Sloboda)	0.098

24.	23	925	0.096

25.	24	Чистий ключ (Трускавецький завод мінеральних вод «Аква-Еко»)	0.094

26.	21	Еко	0.074

27.	18	Цілюща	0.069

28.		Aquarte (Vitmark Ukraine)	0.063

–.	22	~~Фруктайм (Coca-Cola Beverages Ukraine)~~	~~0.054~~

29.	15	Альпика (Bon Boisson)	0.047

30.	~	Либра	0.027

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Drinking water” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.