Drinking water :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Soft drinks / Drinking water

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Моршинська (IDS Borjomi Ukraine)	5

2.	6	Софія Київська (Rosinka)	3.12

3.		Evian (Арда-Трейдинг, ТД)	2.99

4.		Старий Миргород (IDS Aqua Service)	2.89

5.	2	BonAquA (Coca-Cola Beverages Ukraine)	2.77

6.	5	Малятко (Еконія)	2.12

7.	8	Добра вода	1.07

8.	25	Поляна Джерельна (Ukrainian Mineral Waters)	1.03

9.	11	Ордана	0.81

10.	9	Бон Буассон	0.77

11.	21	Prozora (Оболонь)	0.70

12.	7	Еталон	0.69

13.	16	Аляска (IDS Aqua Service)	0.63

14.	20	Юрське джерело	0.58

15.	13	Чиста Вода (ClearWater)	0.56

16.	10	Райське Джерело	0.47

17.	18	Ice Age (Льодовиковий період) (АВІС)	0.45

18.	15	Еко	0.405

19.	22	Ecoline	0.401

20.	30	Луга-Нова (Luhansk distillery)	0.393

21.	19	Царичанська (Царичанський завод мінеральної води)	0.360

22.	28	Мастер Фрут (SeSa)	0.324

23.	12	Аква Няня (IDS Borjomi Ukraine)	0.284

24.		Carpatia (Карпатські мінеральні води)	0.252

25.	17	Два Океана (Ерлан)	0.217

26.	~	Роганська	0.159

27.		Джерело здоров’я (Луцьк Фудз)	0.057

28.	23	Альпика (Bon Boisson)	0.052

29.		Срібна криничка	0.044

30.	29	Слобідська (Sloboda)	0.040

31.	~	Либра	0.024

32.	14	Цілюща	0.020

33.	26	Sante (Планета Чистоты)	0.016

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Drinking water” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.