Energy and functional drink :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Soft drinks / Energy and functional drink

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Burn (Coca-Cola Beverages Ukraine)	5

2.	1	Red Bull	4.98

3.		Revo Energy (New Products)	2.36

4.		Non Stop (New Products)	1.96

5.	6	BeerMix Energy (Оболонь)	1.37

6.	14	Pepsi MAX (Sandora)	1.27

7.	5	Gladiator (Coca-Cola Beverages Ukraine)	1.17

8.	10	Black Energy Drink (Bon Boisson)	1.10

9.		EnerGO (Ерлан)	0.64

10.	9	Guarana	0.45

11.	12	Доза (Vitmark Ukraine)	0.39

12.	8	Bullit (Red Bull Ukraine)	0.315

13.		Shark (Aqua Energy)	0.311

14.	16	B-52 (Pilsner Ukraine)	0.308

15.	11	Adrenaline Rush (Sandora)	0.280

16.	15	Tiger (Оболонь)	0.219

17.		Energia (Pfanner Bar)	0.171

18.		Dжетт (Оболонь)	0.130

19.	7	Nescafe Xtreme (Nestlé)	0.048

–.	19	Acai Action (Neways)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Energy and functional drink” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.