Energy and functional drink :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Soft drinks / Energy and functional drink

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Red Bull	5

2.	1	Burn (Coca-Cola Beverages Ukraine)	4.06

3.		Non Stop (New Products)	3.56

4.	5	Revo Energy (New Products)	2.56

5.	7	B-52 (Pilsner Ukraine)	1.24

6.	4	Pepsi MAX (Sandora)	1.16

7.	21	Gladiator (Coca-Cola Beverages Ukraine)	1.05

8.	17	Nescafe Xtreme (Nestlé)	0.95

9.	13	Pit Bull (New Products)	0.903

10.	12	BeerMix Energy (Оболонь)	0.902

11.	10	Guarana	0.552

12.	15	Мустанг (Rosinka)	0.501

13.	8	Black Energy Drink (Bon Boisson)	0.467

14.		Red Energy Drink	0.429

15.	20	Adrenaline Rush (Sandora)	0.317

16.		Shark (Aqua Energy)	0.284

17.	9	EnerGO (Ерлан)	0.278

18.	19	Tiger (Оболонь)	0.234

19.	14	Aquarte (Vitmark Ukraine)	0.161

20.	6	Energia (Pfanner Bar)	0.117

21.	11	Bullit (Red Bull Ukraine)	0.106

22.	18	Dжетт (Оболонь)	0.083

23.	22	Acai Action (Neways)	0.0783

24.	23	Доза (Vitmark Ukraine)	0.0776

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Energy and functional drink” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.