Energy and functional drink :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Soft drinks / Energy and functional drink

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Red Bull	5

2.		Burn (Coca-Cola Beverages Ukraine)	3.33

3.		Non Stop (New Products)	3.17

4.		Revo Energy (New Products)	2.03

5.	6	Pepsi MAX (Sandora)	1.02

6.		Monster Energy	0.86

7.		Gladiator (Coca-Cola Beverages Ukraine)	0.78

8.	10	BeerMix Energy (Оболонь)	0.72

9.	8	Nescafe Xtreme (Nestlé)	0.5840

10.	13	Black Energy Drink (Bon Boisson)	0.5837

11.	5	B-52 (Pilsner Ukraine)	0.5444

12.	9	Pit Bull (New Products)	0.5317

13.	11	Guarana	0.4429

14.	17	EnerGO (Ерлан)	0.4197

15.	20	Energia (Pfanner Bar)	0.3228

16.		Shark (Aqua Energy)	0.2907

17.	18	Tiger (Оболонь)	0.2642

18.	19	Aquarte (Vitmark Ukraine)	0.2436

19.	12	Мустанг (Rosinka)	0.2228

20.	14	Red Energy Drink	0.2066

21.	23	Acai Action (Neways)	0.1389

22.	21	Bullit (Red Bull Ukraine)	0.0898

–.	15	~~Adrenaline Rush (Sandora)~~	~~0.0872~~

23.	22	Dжетт (Оболонь)	0.0664

–.	24	Доза (Vitmark Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Energy and functional drink” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.