Eyeshadows :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Cosmetics / Makeup / Eyeshadows

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Dior (Селдико)	5

2.	1	Givenchy (Селдико)	4.40

3.	9	Pupa	4.32

4.	11	Artdeco (Hexagone)	4.27

5.	3	Chanel (Brocard Group GmbH & Co.KGa.A.)	3.48

6.	14	Oriflame	3.357

7.	8	Avon	3.355

8.	6	Yves Saint Laurent (L’Oréal Paris)	2.737

9.	4	L’Oréal Paris	2.343

10.	17	Max Factor (Бінайс)	2.170

11.	7	Mary Kay	2.166

12.	22	Lancôme (Brocard Group GmbH & Co.KGa.A.)	2.057

13.	5	Bourjois (Бінайс)	2.052

14.	21	Artistry (Емвей Україна)	2.017

15.	20	Maybelline (L’Oréal Paris)	1.871

16.	25	Clinique (Brocard Group GmbH & Co.KGa.A.)	1.520

17.	27	Collistar (Hexagone)	1.513

17.	12	Guerlain (Селдико)	1.513

19.	24	Color me	1.443

20.		E. Funkhouser (Емвей Україна)	1.423

21.	10	Seventeen	1.289

22.	~	Cinecitta	1.274

23.	13	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	1.142

24.		Manhattan	1.128

25.	18	Revlon (Cosmetics Trading)	1.032

26.		Ruby Rose	0.949

27.	15	Faberlic	0.649

28.	16	Divage	0.575

29.	~	Golden rose	0.553

30.	23	Lumene (Бінайс)	0.539

31.	19	IsaDora	0.486

32.	21	Bell (Ельфа)	0.246

33.	~	Ninelle (Юнітек-Україна)	0.233

34.		Constance Carroll	0.146

34.		Fleur (Cydonia – Fleur de Sante)	0.146

36.	26	Rimmel	0.123

37.	23	Anytime	0.109

–.		DeBON	0

–.	26	Karaja	0

–.	27	Senita	0

–.		VOV	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Eyeshadows” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.