Fabric softener :: Consumers survey results of 2014

Consumers survey results of 2014 in category

Laundry Products / Fabric softener

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	2	Lenor (Procter & Gamble)	59.35%	5

2.	1	Silan (Henkel Ukraine)	35.77%	3.29

3.	4	Ушастый нянь (Невская косметика)	24.39%	2.19

4.	3	SA8 Solutions (Емвей Україна)	17.89%	1.86

5.		Frosch (Ректіс)	14.63%	1.67

6.	7	Gala	12.20%	1.27

7.	6	Test (Firm Leda)	6.50%	0.53

8.	14	Robeta (Galagroimport)	5.69%	0.41

9.	17	Obzor (Galagroimport)	4.88%	0.40

10.	16	Snow Soft (Група «Евріка»)	1.63%	0.25

11.	8	Няня (Арнест Україна)	3.25%	0.22

12.	17	7 Sense (ALES)	2.44%	0.154

13.	11	Velon (Fenix Integrated Services)	2.44%	0.150

14.	12	Domal (Epsilon Group)	1.63%	0.143

15.		Юка (Пірана)	2.44%	0.121

16.	13	Burti (Burnus GmbH)	1.63%	0.114

16.	18	NewBrite (Neways)	1.63%	0.114

18.	19	Frottee (Epsilon Group)	0.81%	0.074

19.	10	Elio (Rösch company)	0.81%	0.069

–.	9	Yplon (McBride)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “Fabric softener”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.