“Favorites of Success” logo Fabric softener :: The total survey results of 2017 by the integrated assestment
© FAVOR.com.ua
 
The total survey results of 2017 by the integrated assestment in category
Laundry Products / Fabric softener
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Silan (Henkel Ukraine) 5
2. Lenor (Procter & Gamble) 4.62
3. Gala  3.49
4. Frosch (Ректіс) 3.40
5. Ушастый нянь (Невская косметика) 2.16
6.
17
HIPPO (Сирена) 1.52
7.
9
Domal (Epsilon Group) 1.12
8.
13
Tortilla (Сирена) 0.92
9.
18
Няня (Арнест Україна) 0.89
10.
14
Velon (Fenix Integrated Services) 0.57
11.
12
Burti (Burnus GmbH) 0.42
12.
15
Юка (Пірана) 0.39
–.
8
Test (Firm Leda) 0.29
–.
10
Robeta (Galagroimport) 0.23
13.
7
SA8 Solutions (Емвей Україна) 0.21
14.
23
Elio (Rösch company) 0.18
15.
21
7 Sense (ALES) 0.17
16.
20
NewBrite (Neways) 0.10
17.
11
Frottee (Epsilon Group) 0.091
–.
16
Obzor (Galagroimport) 0.085
18.
~
Yplon (McBride) 0.084
19. Bellini (Техноформ Про) 0.077
20.
22
Snow Soft (Група «Евріка») 0.074
21. Sodasan (Инфанта, торговый дом) 0.067

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Fabric softener” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/fabric-softener/?results=2017A