Fabric softener :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Laundry Products / Fabric softener

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Silan (Henkel Ukraine)	5

2.	3	Ушастый нянь (Невская косметика)	4.04

3.	2	Lenor (Procter & Gamble)	2.74

4.		Frosch (Ректіс)	0.87

5.	6	HIPPO (Сирена)	0.49

6.	9	Няня (Арнест Україна)	0.42

7.	17	Domal (Epsilon Group)	0.40

8.	13	Frottee (Epsilon Group)	0.39

9.	5	SAMA (SV)	0.34

10.	20	Burti (Burnus GmbH)	0.31

11.	14	Юка (Пірана)	0.29

12.	8	SA8 Solutions (Емвей Україна)	0.25

13.	10	Velon (Fenix Integrated Services)	0.24

14.	21	L’Arbre Vert (Група компаній «ВВН» «ПРОГРУП»)	0.233

15.	16	7 Sense (ALES)	0.225

16.	7	Sodasan (Инфанта, торговый дом)	0.219

17.	19	Snow Soft (Група «Евріка»)	0.206

18.		Bellini (Техноформ Про)	0.200

19.	12	Tortilla (Сирена)	0.187

20.	15	Elio (Rösch company)	0.181

21.	22	NewBrite (Neways)	0.177

22.	11	Yplon (McBride)	0.176

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Fabric softener” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.