Fabric softener :: The total survey results of 2019 by the integrated assestment

The total survey results of 2019 by the integrated assestment in category

Laundry Products / Fabric softener

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Silan (Henkel Ukraine)	5

2.	1	Lenor (Procter & Gamble)	4.47

3.		Ушастый нянь (Невская косметика)	3.22

4.	5	Frosch (Ректіс)	1.79

5.	7	SAMA (SV)	1.77

6.	11	HIPPO (Сирена)	1.07

7.	6	Sodasan (Инфанта, торговый дом)	1.043

8.	17	SA8 Solutions (Емвей Україна)	1.041

9.	13	Няня (Арнест Україна)	0.961

10.	16	Velon (Fenix Integrated Services)	0.896

11.	10	Yplon (McBride)	0.759

12.	8	Tortilla (Сирена)	0.622

13.	9	Frottee (Epsilon Group)	0.594

14.	19	Юка (Пірана)	0.517

15.	20	Elio (Rösch company)	0.516

16.	18	7 Sense (ALES)	0.466

17.	4	Domal (Epsilon Group)	0.460

18.	14	Bellini (Техноформ Про)	0.218

19.	12	Snow Soft (Група «Евріка»)	0.197

20.	21	Burti (Burnus GmbH)	0.187

21.	15	L’Arbre Vert (Група компаній «ВВН» «ПРОГРУП»)	0.157

22.		NewBrite (Neways)	0.099

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Fabric softener” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.