The line of face skin care products :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Cosmetics / The line of face skin care products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	L’Oréal Paris	5

2.		Artistry (Емвей Україна)	4.87

3.	1	Vichy (L’Oréal Paris)	4.84

4.	6	Nivea (Байєрсдорф Україна)	4.61

5.	4	Garnier (L’Oréal Paris)	2.84

6.		Givenchy (Селдико)	2.472

7.	25	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	2.471

8.		Mary Kay	2.382

9.	12	Avon	2.235

10.	25	Чистая линия (Калина)	2.203

11.	14	Oriflame	2.115

12.	~	Yves Rocher	2.012

13.	3	Dior (Селдико)	1.944

14.	9	Avene (Марко Фарм ЛТД)	1.540

15.	11	Green Mama	1.478

16.	22	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	1.429

17.	13	Tolsom (Емвей Україна)	1.412

18.		Faberlic	1.402

19.	7	Черный жемчуг (Калина)	1.364

20.	23	Ahava	1.248

21.	10	Біокон	1.220

22.		Dr. Sante – Milk Protein (Ельфа)	1.166

23.		Dr. Spiller	1.039

24.	33	Bielita (Vladicom)	0.976

25.	17	Lumene (Бінайс)	0.926

26.	21	Зеленая аптека (Ельфа)	0.912

27.	16	Zepter	0.881

28.	27	Мирра-Люкс	0.839

29.		Сто рецептов красоты (Калина)	0.752

30.		Beauty skin (Торговый Дом «Бьюти Трейд»)	0.524

31.		La Roche-Posay (L’Oréal Paris)	0.520

32.	15	RoC (Johnson & Johnson)	0.504

33.		Algologie	0.456

34.	26	Магия трав (Ельфа)	0.296

35.		Pupa	0.217

36.		Lirene	0.185

37.	32	Bottega Verde (Студія Стилю і Візажу)	0.162

38.	19	Cliven (Кінгсбурі Венчур)	0.130

39.		Himalaya herbals (Himalaya Drug Co.)	0.129

40.	29	Красная Линия	0.118

41.	24	Fresh Look	0.092

42.	20	Dermacol	0.078

43.	~	Клиника здоровья (Альянс Красоты)	0.072

44.	~	Dora Bruschi (Студія Стилю і Візажу)	0.058

45.	30	Clinians (Юнітек-Україна)	0.047

46.		Botlux	0.032

46.	~	Senita	0.032

46.	~	Мой каприз (Альянс Красоты)	0.032

49.	28	Fermes De Marie	0.018

–.		Jean d'Arcel	0

–.	31	deKAROline	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “The line of face skin care products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.