Family icecream :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Milk products / Family icecream

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Три Ведмеді	5

2.	1	Рудь (RUD’ company, Zhitomir milk-factory)	4.80

3.	2	Геркулес	3.27

4.		Буржуй (Ласунка)	2.95

5.		Nestlé	2.35

6.		Ажур (Elit)	2.33

7.	9	Millennium (Шоколадна фабрика «Millennium»)	1.29

8.	19	Лімо (Lviv Freezer Factory)	0.901

9.	7	Мушкетер	0.900

10.	8	Королівське морозиво (Luhanskholod)	0.886

11.	13	Garmonia (Lubensky milk factory)	0.769

12.	11	Super пломбір (Айс Запоріжжя)	0.641

13.	10	Троянда	0.571

14.	15	Вінтер	0.455

15.	12	Хладик (Хладопром)	0.413

16.	17	Aurum (Kraitene)	0.388

17.	18	Adriano (Група компаній «Агама»)	0.346

18.	16	Браво (Чорноморочка)	0.185

19.	14	Арктика	0.042

20.		Шисхол	0.025

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Сімейне морозиво” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.