Family icecream :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Milk products / Family icecream

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Рудь (RUD’ company, Zhitomir milk-factory)	5

2.	3	Геркулес	4.17

3.	6	Ажур (Elit)	3.32

4.	1	Три Ведмеді	2.90

5.	4	Буржуй (Ласунка)	2.11

6.	5	Nestlé	1.94

7.		Millennium (Шоколадна фабрика «Millennium»)	1.65

8.	9	Мушкетер	1.27

9.	12	Super пломбір (Айс Запоріжжя)	0.91

10.	11	Garmonia (Lubensky milk factory)	0.7703

11.	15	Хладик (Хладопром)	0.7696

12.	16	Aurum (Kraitene)	0.7143

13.	10	Королівське морозиво (Luhanskholod)	0.6910

14.	8	Лімо (Lviv Freezer Factory)	0.5557

15.	13	Троянда	0.5420

16.	14	Вінтер	0.5112

17.	18	Браво (Чорноморочка)	0.3517

–.	17	~~Adriano (Група компаній «Агама»)~~	0

–.	19	Арктика	0

–.	20	Шисхол	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Сімейне морозиво” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.