Fish preserves :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Seafoods / Fish preserves

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	VICI	5

2.	3	Водный мир	4.52

3.	4	Санта Бремор (Santa Bremor)	3.16

4.	1	Флагман (Flagman Seafood)	2.78

5.	7	Norge (Norwegian Seafood Council)	2.44

6.	8	Норман	1.73

7.	25	U.F.C (Universal Fish Company)	1.16

8.	20	Риба’К (Агропромресурс)	1.044

9.	23	GranMarine (Balis)	1.038

10.	6	Матиас (Santa Bremor)	0.997

11.	27	Інтерпродсервіс	0.844

11.	13	Русалочка (Silver Food)	0.844

13.	21	Черный жемчуг	0.533

14.	29	Рибний Тиждень (Рибопереробний завод «Плеяди»)	0.489

15.	28	Баліс	0.467

16.	22	Балтийский берег	0.410

17.	19	Норвежские традиции (Silver Food)	0.403

18.	14	Laksi	0.400

19.	18	Шельф	0.378

20.	5	Плеяди (Рибопереробний завод «Плеяди»)	0.337

21.	26	Морський закон (Три Кита)	0.244

22.	15	Элит Одесса	0.216

23.	30	Сальмон	0.200

24.	16	Морячок (Santa Bremor)	0.178

25.	10	Флотилия (Flagman Seafood)	0.165

26.	30	Триал	0.149

27.	11	Vigilante (Conril)	0.111

27.	31	Сіріус	0.111

29.	9	Сам Фиш	0.105

30.	27	Фабрикантъ (Фабрикант, ПП)	0.076

31.	12	С.О.В. Гавань	0.044

32.	17	Diamir	0.038

32.	24	Кают-Компанія (Дон-Ест Плюс)	0.038

–.		Андре	0

–.	32	Арком	0

–.		Вайзбунас	0

–.		Дюна (Flagman Seafood)	0

–.	17	Кашалот (Silver Food)	0

–.	27	Прод-Импэкс	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Fish preserves” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.