Foundation for make-up :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cosmetics / Makeup / Foundation for make-up

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Max Factor (Бінайс)	5

2.	6	Lancôme (Brocard Group GmbH & Co.KGa.A.)	4.45

3.	14	VOV	3.93

4.	3	Chanel (Brocard Group GmbH & Co.KGa.A.)	3.81

5.	2	L’Oréal Paris	3.77

6.	17	Smashbox	3.61

7.	8	Oriflame	3.58

8.	7	Sisley	2.97

9.	15	Lumene (Бінайс)	2.86

10.	5	Dior (Селдико)	2.797

11.	13	Guerlain (Селдико)	2.795

12.	~	Givenchy (Селдико)	2.651

13.	9	Mary Kay	2.625

14.	11	Clinique (Brocard Group GmbH & Co.KGa.A.)	2.445

15.	21	Maybelline (L’Oréal Paris)	2.086

16.	4	Artistry (Емвей Україна)	1.886

17.	20	Pupa	1.603

18.	12	Avon	1.502

19.	18	Payot	1.466

20.		Beautycycle (Емвей Україна)	1.293

21.	10	Artdeco (Hexagone)	1.151

22.		Manhattan	0.830

23.		IsaDora	0.827

–.	~	~~E. Funkhouser (Емвей Україна)~~	~~0.453~~

24.	~	Bell (Ельфа)	0.357

24.	~	Serge Luis Alvarez (S&A Group)	0.357

26.	~	Revlon (Cosmetics Trading)	0.312

27.	19	Elizabeth Arden	0.151

28.	25	Divage	0.075

28.	16	Rimmel	0.075

30.	24	DeBon	0.038

–.		Anytime	0

–.		Bourjois (Бінайс)	0

–.		Ninelle (Юнітек-Україна)	0

–.		Orlane	0

–.		True Touch (Neways)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Foundation for make-up” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.