Frozen convenience food (pelmeni, vareniki, croquettes) :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Convenience food: Frozen convenience food (pelmeni, vareniki, croquettes)

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Геркулес	5

2.		Три Ведмеді	4.44

3.	4	Левада	3.48

4.	5	Легко! (Myronivsky Hliboproduct)	3.35

5.	3	Дригало	2.97

6.		Верес (ГК «Верес»)	2.15

7.		SmaCom	2.07

8.	7	Добриня (Hercules)	1.39

9.	10	Ятрань (М’ясокомбінат «Ятрань»)	1.21

10.	9	Щедров (Ласка)	0.72

11.	8	Полісся	0.65

12.	22	Династія	0.54

13.	21	Пекарь (Mushketer)	0.51

14.	20	Морозко	0.50

15.	26	Сонечко моє (Левада)	0.39

15.	13	Экономька (Левада)	0.391

17.	14	Моя бабуля (Ласка)	0.389

18.	15	Лепота (Хладопром)	0.371

19.	25	Дважды Два (Світ напівфабрикатів, ТД)	0.351

20.	11	Оса (ПП Урсуленко О.А.)	0.262

21.	24	Похитайло	0.257

22.	29	Ситий Тато (Даніка)	0.252

23.	17	Вечорниці (Дольче Віта)	0.248

24.	28	Вечеря (Айс Запоріжжя)	0.178

25.		Велика ложка (Екотехніка)	0.167

26.	12	Їжачок (Дольче Віта)	0.134

27.		Сударушка (Левада)	0.099

28.	16	Київхліб	0.075

29.	19	Коло (ПП Урсуленко О.А.)	0.070

30.	~	СоюзМВ	0.064

31.	28	Смачко	0.0586

32.	18	Ванька-Встанька (Дригало)	0.0585

33.	~	Смачняшка (Левада)	0.0520

–.		ИНКО-ФУД	0

–.		Маршалок	0

–.		Маэстро	0

–.		ПоспЕл! (Luhanskholod)	0

–.		Смачна десятка (Dynasty)	0

–.		Смачного (Царська охота)	0

–.	23	Так просто (Хладопром)	0

–.	29	Торопишки (Myronivsky Hliboproduct)	0

–.		Торос	0

–.		Фудвіль (Bircher Benner)	0

–.		Хлібосол (Luhanskholod)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Frozen convenience food (pelmeni, vareniki, croquettes)” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.