Frozen vegetables and fruits :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Convenience food / Frozen vegetables and fruits

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Bonduelle	5

2.		Рудь (RUD’ company, Zhitomir milk-factory)	4.76

3.	4	Hortex (Ascania Frozen Foods)	2.14

4.	5	Ажур (Elit)	1.91

5.	17	Ольвита	1.58

6.	10	Артика	1.121

7.	3	Дарус (ЄвроДнепр)	1.119

8.	6	Ardo (Ascania Frozen Foods)	1.102

9.	19	Emborg	0.732

10.	18	Aviko (Ascania Frozen Foods)	0.662

11.	7	Family	0.527

12.		Spela (Ascania Frozen Foods)	0.399

13.		McCain	0.345

14.		Dujardin	0.307

–.	11	~~Династія~~	~~0.212~~

15.	8	Fayola (Донецький комбінат заморожених продуктів)	0.141

16.	12	Bauer (Асканія Фроузен Фудс)	0.138

17.	9	Hortino	0.119

18.	15	Краски лета	0.089

19.	16	Agram	0.058

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Frozen vegetables and fruits” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.