Glasses cleaner (windows, mirrors) :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cleaning products: Glasses cleaner (windows, mirrors)

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Mr Muscle (SC Johnson)	5

2.	3	Clin (Henkel Ukraine)	4.45

3.	6	Cif (Unilever)	4.30

4.	2	L.O.C. Plus (Емвей Україна)	3.94

5.	8	Test (Firm Leda)	2.40

6.	4	Gala (Procter & Gamble)	2.30

7.	5	Сан Клін	2.23

8.	14	Чистюня (Ельфа)	0.90

9.		Frosch (Ректіс)	0.39

10.	16	Window plus (Gold Drop)	0.20

11.	10	Domax	0.17

12.	11	МилаМ	0.13

13.	19	Gruen Green (OPM)	0.11

14.	18	Ода-Лазур (DAKOS-T)	0.080

15.		Бджілка (НоваХім)	0.079

16.		NewBrite (Neways)	0.076

17.	15	Ода (DAKOS-T)	0.064

18.	7	GlasEFFEKT (Hagleitner)	0.053

19.		Snow Glass (Група «Евріка»)	0.045

20.	17	Hagleitner (BonGrado)	0.040

21.	~	Flower Shop (Fenix Integrated Services)	0.031

–.		Ratz Fatz (Чистый дом)	0

–.	13	Біолайт (Науково-виробнича фірма Біолайт)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Glasses cleaner” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.