The line of hair care products (shampoo, conditioning etc.) :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Cosmetics: The line of hair care products (shampoo, conditioning etc.)

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Gliss Kur (Schwarzkopf)	5

2.	6	Fructis (L’Oréal Paris)	3.40

3.		Wella ProSeries (Procter & Gamble)	2.85

4.	5	Pantene Pro-V (Procter & Gamble)	2.67

5.	21	Schauma (Schwarzkopf)	1.95

6.	9	Sunsilk (Unilever)	1.830

7.	12	Nivea (Байєрсдорф Україна)	1.828

8.	10	Elseve (L’Oréal Paris)	1.749

9.	11	Brelil (Кінгсбурі Венчур)	1.616

10.	14	Head & Shoulders (Procter & Gamble)	1.607

11.	2	Dove (Unilever)	1.575

12.	20	Keranove	1.562

13.		Londa (Procter & Gamble)	1.415

14.	18	Palmolive (Colgate-Palmolive)	1.401

15.		Bioderma (Centus-R)	1.321

16.	4	C:ehko (ВНА ТРЕЙД)	1.288

–.	8	~~Herbal Essences~~	~~1.030~~

17.	22	Oriflame	0.963

18.	7	Avon	0.897

19.		Faberlic	0.895

20.	24	Природна скарбниця (ALES)	0.743

21.	27	Timotei (Unilever)	0.701

22.		Clairol Herbal Essences (Procter & Gamble)	0.591

23.		Чистая линия (Калина)	0.502

24.	29	Green Mama	0.389

25.	17	VO5	0.311

26.	19	Salon (Ельфа)	0.297

27.	16	Shamtu (Procter & Gamble)	0.272

28.		Satinique (Емвей Україна)	0.250

29.	26	Herbina (Cosmetics Trading)	0.218

30.	~	Green Light	0.206

31.	15	Cliven (Кінгсбурі Венчур)	0.196

32.	25	Kérastase (L’Oréal Paris)	0.179

33.	28	Shandy (Procter & Gamble)	0.138

34.	29	Магия трав (Ельфа)	0.136

35.	24	Bielita (Vladicom)	0.132

36.	29	Wash&Go (Procter & Gamble)	0.079

37.		Protique (Amway Ukraine)	0.036

–.		Pirana	0

–.		Senita	0

–.		~~St. Ives~~	0

–.	29	~~Красная линия~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “The line of hair care products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.