“Favorites of Success” logo The line of hair care products (shampoo, conditioning etc.) :: The total survey results of 2010 by the integrated assestment
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The total survey results of 2010 by the integrated assestment in category
Cosmetics: The line of hair care products (shampoo, conditioning etc.)
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. L’Oréal Professional (L’Oréal Paris) 5
2.
7
 Gliss Kur (Schwarzkopf) 4.99
3.
4
 Satinique (Емвей Україна) 2.98
4.
5
 Nivea (Байєрсдорф Україна) 2.69
5.
16
 Чистая линия (Калина) 2.58
6.
25
 Brelil (Кінгсбурі Венчур) 2.47
7.
9
 Elseve (L’Oréal Paris) 2.27
8.
11
 Kérastase (L’Oréal Paris) 2.21
9.
8
 Syoss (Henkel Ukraine) 2.18
10.
22
 Dove (Unilever) 2.15
11.
18
 Schauma (Schwarzkopf) 2.13
12.
33
 Зеленая аптека (Ельфа) 2.07
13.
6
 Wella ProSeries (Procter & Gamble) 1.92
14.
2
 Yves Rocher  1.91
15.
3
 Pantene Pro-V (Procter & Gamble) 1.82
16.
15
 Head & Shoulders (Procter & Gamble) 1.62
17.
12
 Clear vita ABE (Unilever) 1.561
18.
19
 Protique (Amway Ukraine) 1.559
19.
13
 Fructis (L’Oréal Paris) 1.530
20.
17
 Shamtu (Procter & Gamble) 1.512
21.
34
 Clairol Herbal Essences (Procter & Gamble) 1.316
22.
21
 Vichy (L’Oréal Paris) 1.283
23.
24
 Oriflame  1.257
24.
10
 Londa (Procter & Gamble) 1.220
25. Сульсена (Амальгама Люкс) 1.191
26.
1
 C:ehko (ВНА ТРЕЙД) 0.992
27. Avon  0.977
28.
31
 Bioderma (Centus-R) 0.966
29.
38
 Магия трав (Ельфа) 0.790
30.
40
 Herbina (Cosmetics Trading) 0.708
31.
29
 Keranove  0.688
32.
41
 Palmolive (Colgate-Palmolive) 0.665
33.
37
 Cliven (Кінгсбурі Венчур) 0.565
34. Nouvelle (Hair Styling Applications) 0.564
35.
47
 Природна скарбниця (ALES) 0.521
36.
23
 Green Mama  0.518
37.
44
 VO5  0.508
38.
30
 D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH)) 0.459
39.
14
 Timotei (Unilever) 0.427
40. Est Etoile  0.403
41.
20
 Salon (Ельфа) 0.345
42.
26
 Sunsilk (Unilever) 0.302
–. alloton (Pro-Pharma) 0.269
43.
47
 Himalaya herbals (Himalaya Drug Co.) 0.225
44.
39
 Bielita (Vladicom) 0.221
45.
36
 Faberlic  0.197
46.
35
 Aloe Vera (Dr. Sante)  0.192
47. Irene Bukur  0.179
48.
32
 Подснежник (Плацент Формула) 0.177
49. Shandy (Procter & Gamble) 0.134
50.
46
 fantasy FLIRT (Credo-Capital Ukraine) 0.120
51.
43
 Цілюща краплина (ALES) 0.091
52. АромаВит (Аромат) 0.067
53.
48
 Флорілайн (ALES) 0.058
54.
45
 Revlon Flex (Cosmetics Trading) 0.024

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “The line of hair care products” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/hair-care/?results=2010A