“Favorites of Success” logo The line of hair care products (shampoo, conditioning etc.) :: The total survey results of 2012 by the integrated assestment
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The total survey results of 2012 by the integrated assestment in category
Cosmetics: The line of hair care products (shampoo, conditioning etc.)
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1.
10
 Kérastase (L’Oréal Paris) 5
2.
12
 Dove (Unilever) 4.86
3.
7
 L’Oréal Professional (L’Oréal Paris) 4.81
4.
22
 Clear vita ABE (Unilever) 4.53
5.
8
 Nivea (Байєрсдорф Україна) 4.06
6.
11
 Чистая линия (Калина) 3.99
7.
5
 Wella ProSeries (Procter & Gamble) 3.81
8.
6
 Syoss (Henkel Ukraine) 3.75
9.
2
 Elseve (L’Oréal Paris) 3.35
10.
15
 Avon  3.32
11.
1
 Gliss Kur (Schwarzkopf) 2.79
12.
14
 Satinique (Емвей Україна) 2.24
13.
17
 Зеленая аптека (Ельфа) 2.21
14.
3
 Pantene Pro-V (Procter & Gamble) 2.08
15.
27
 Green Light  1.95
16.
32
 Salon (Ельфа) 1.94
17.
16
 Fructis (L’Oréal Paris) 1.93
18.
54
 Himalaya herbals (Himalaya Drug Co.) 1.89
19.
4
 Head & Shoulders (Procter & Gamble) 1.851
20. Cliven (Кінгсбурі Венчур) 1.850
21.
40
 Palmolive (Colgate-Palmolive) 1.844
22.
23
 Yves Rocher  1.818
23.
26
 Bioderma (Centus-R) 1.789
24.
19
 C:ehko (ВНА ТРЕЙД) 1.664
25.
29
 Faberlic  1.569
26.
9
 Brelil (Кінгсбурі Венчур) 1.437
27.
25
 Timotei (Unilever) 1.358
28.
49
 label.m  1.278
29.
31
 Protique (Amway Ukraine) 1.258
30.
24
 Oriflame  1.188
31.
21
 Schauma (Schwarzkopf) 1.178
32.
51
 Bioton  1.174
33.
30
 Green Mama  1.123
34.
13
 Vichy (L’Oréal Paris) 1.067
35.
37
 Shamtu (Procter & Gamble) 0.989
36.
18
 Nouvelle (Hair Styling Applications) 0.959
37.
38
 Londa (Procter & Gamble) 0.765
38.
42
 Aloe Vera (Dr. Sante)  0.696
39. Clairol Herbal Essences (Procter & Gamble) 0.656
40.
60
 Keranove  0.581
41.
35
 Sunsilk (Unilever) 0.554
42.
57
 Est Etoile  0.400
43.
36
 Магия трав (Ельфа) 0.353
44.
34
 Bielita (Vladicom) 0.346
–.
47
 Revlon Flex (Cosmetics Trading) 0.338
45.
33
 Phyto (Centus-R) 0.301
–.
52
 Herbina (Cosmetics Trading) 0.256
46.
45
 D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH)) 0.252
47.
59
 АромаВит (Аромат) 0.157
48.
56
 Irene Bukur  0.151
49. Acme-Professional “Fortessе” (Acme-Color) 0.145
49.
48
 Подснежник (Плацент Формула) 0.145
49.
44
 Шелк  0.145
52.
55
 Avalon Organic  0.113
52.
62
 Shandy (Procter & Gamble) 0.113
54. Lakme (Мідуей) 0.082
55.
61
 Keratonics (Neways) 0.075
55.
58
 Lodia (Супермаш) 0.075
55.
63
 L’erbolario (Инфанта, торговый дом) 0.075
55.
28
 Molto Bene  0.075

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “The line of hair care products” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/hair-care/?results=2012A