The line of hair care products (shampoo, conditioning etc.)

Consumers survey results of 2014 in category

Cosmetics: The line of hair care products (shampoo, conditioning etc.)

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Чистая линия (Калина)	15.50%	5

2.		Dove (Unilever)	16.67%	4.83

3.	8	Syoss (Henkel Ukraine)	12.40%	4.36

4.	5	Nivea (Байєрсдорф Україна)	11.63%	4.14

5.	3	Gliss Kur (Schwarzkopf)	12.40%	4.13

6.	4	Elseve (L’Oréal Paris)	11.24%	4.05

7.	9	L’Oréal Professional (L’Oréal Paris)	10.47%	3.56

8.	6	Pantene Pro-V (Procter & Gamble)	10.08%	3.44

9.	7	Avon	8.14%	2.85

10.	11	Satinique (Емвей Україна)	8.14%	2.75

11.	21	Зеленая аптека (Ельфа)	7.36%	2.60

12.	17	Wella ProSeries (Procter & Gamble)	6.59%	2.36

13.	29	Vichy (L’Oréal Paris)	6.98%	2.33

14.	31	Natura Siberica	5.04%	2.32

15.	10	Head & Shoulders (Procter & Gamble)	8.91%	2.25

16.	12	Fructis (L’Oréal Paris)	7.36%	2.23

17.	13	Yves Rocher	6.98%	2.19

18.		Clear vita ABE (Unilever)	5.43%	1.83

19.	26	Timotei (Unilever)	5.04%	1.78

20.	23	C:ehko (ВНА ТРЕЙД)	4.65%	1.45

21.	14	Schauma (Schwarzkopf)	5.04%	1.39

22.	37	Salon (Ельфа)	3.10%	1.27

23.	~	Bioderma (Centus-R)	2.71%	1.19

23.	32	Kérastase (L’Oréal Paris)	3.10%	1.19

25.	16	Сто рецептов красоты (Калина)	3.10%	1.15

26.	20	Brelil (Кінгсбурі Венчур)	3.49%	1.13

27.	28	Palmolive (Colgate-Palmolive)	3.49%	1.12

28.	24	Green Mama	3.49%	1.07

29.	30	Lanier (Плацент Формула)	3.49%	0.97

30.	15	Oriflame	3.10%	0.94

31.	25	Shamtu (Procter & Gamble)	2.71%	0.89

32.	54	Keranove	1.94%	0.81

33.	19	Protique (Amway Ukraine)	1.94%	0.76

34.	33	Sunsilk (Unilever)	1.55%	0.74

35.	52	Bioton	1.55%	0.68

35.	22	Faberlic	1.94%	0.68

37.	43	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	1.94%	0.66

38.	36	Phyto (Centus-R)	1.55%	0.58

39.	55	Aloe Vera (Dr. Sante)	1.94%	0.52

40.	27	Cliven (Кінгсбурі Венчур)	1.55%	0.50

40.	42	Londa (Procter & Gamble)	1.94%	0.50

42.		Planeta Organica	1.16%	0.45

43.	41	Nouvelle (Hair Styling Applications)	1.16%	0.40

44.	~	Шампав	0.78%	0.34

45.	46	Acme-Professional “Fortessе” (Acme-Color)	0.78%	0.32

45.	58	Bielita (Vladicom)	0.78%	0.32

45.	48	Clairol Herbal Essences (Procter & Gamble)	0.78%	0.32

48.	~	Le Petit Marseillais (Johnson & Johnson)	1.16%	0.26

48.	44	Revlon Professional	1.16%	0.26

50.	57	Alpifresh (Lenhart Kosmetik)	0.39%	0.24

50.	45	Eco Cosmetics	0.78%	0.24

50.	~	Lakme (Мідуей)	0.39%	0.24

50.	~	Molto Bene	0.78%	0.24

50.	57	Shandy (Procter & Gamble)	0.39%	0.24

50.	57	fantasy FLIRT (Credo-Capital Ukraine)	0.39%	0.24

50.	53	АромаВит (Аромат)	0.39%	0.24

50.	57	Флорілайн (ALES)	0.39%	0.24

58.		LUSH	0.78%	0.20

59.	34	Магия трав (Ельфа)	0.78%	0.18

60.		La Biostetique	0.78%	0.16

60.	35	Подснежник (Плацент Формула)	0.39%	0.16

62.		Kemon	0.39%	0.11

63.	~	En’jee (Krasota i Zdorovie, Ltd.)	0.39%	0.10

63.	38	Himalaya herbals (Himalaya Drug Co.)	0.39%	0.10

63.	~	Senita	0.39%	0.10

63.	47	Прелесть Bio (Арнест Україна)	0.39%	0.10

67.	~	Green Light	0.39%	0.08

67.	53	Irene Bukur	0.39%	0.08

67.	~	label.m	0.39%	0.08

67.	39	Імідж Лабораторія	0.39%	0.08

67.	51	Клиника здоровья (Альянс Красоты)	0.39%	0.08

67.	54	Природна скарбниця (ALES)	0.39%	0.08

–.	40	Avalon Organic	0.00%	0

–.		Bailleul-Biorga (SDM-Pharma)	0.00%	0

–.	55	Est Etoile	0.00%	0

–.		Keratonics (Neways)	0.00%	0

–.	50	Lodia (Супермаш)	0.00%	0

–.	58	Logona (Инфанта, торговый дом)	0.00%	0

–.	53	L’erbolario (Инфанта, торговый дом)	0.00%	0

–.		MASTER LUX Forte Vita (Супермаш)	0.00%	0

–.	57	Oyster Сosmetics	0.00%	0

–.	51	Pirana	0.00%	0

–.	57	VO5	0.00%	0

–.	49	Мой каприз (Альянс Красоты)	0.00%	0

–.	56	Прелесть Professional (Арнест Україна)	0.00%	0

–.	57	Цілюща краплина (ALES)	0.00%	0

–.	55	Шелк	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “The line of hair care products”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.