Hair-dye :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	L’Oréal Preference (L’Oréal Paris)	5

2.	Wella Wellaton (Procter & Gamble)	4.87

3.	Schwarzkopf Palette	4.56

4.	Schwarzkopf Brillance	4.36

5.	Garnier Color Naturals (L’Oréal Paris)	3.96

6.	L’Oréal Feria color 3D (L’Oréal Paris)	3.76

7.	Londa Londacolor (Procter & Gamble)	3.26

8.	L’Oréal Excellence creme (L’Oréal Paris)	2.78

9.	Garnier Nutrisse (L’Oréal Paris)	2.31

10.	L’Oréal Casting creame gloss (L’Oréal Paris)	2.17

11.	Garnier Belle Color (L’Oréal Paris)	1.95

12.	Schwarzkopf Rilken (Henkel Ukraine)	1.85

13.	Brelil (Кінгсбурі Венчур)	1.81

14.	Schwarzkopf Nordic Colors	1.67

15.	Wella Safira (Procter & Gamble)	0.73

16.	Wella Viva (Procter & Gamble)	0.618

17.	C:ehko (ВНА ТРЕЙД)	0.615

18.	Londa Londeston (Procter & Gamble)	0.493

19.	Londa Londoren (Procter & Gamble)	0.421

20.	Keranove (ДІА)	0.310

21.	Wella Decore (Procter & Gamble)	0.281

22.	Londa Londoxon (Procter & Gamble)	0.182

23.	Londa Shiny Colors (Procter & Gamble)	0.167

–.	Bielita (Vladicom)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.