Hair-dye :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Garnier Color Naturals (L’Oréal Paris)	5

2.	8	Londa Londacolor (Procter & Gamble)	4.28

3.		Wella Wellaton (Procter & Gamble)	4.16

4.		Acme-Color	4.12

5.	4	L’Oréal Preference (L’Oréal Paris)	3.82

6.		Schwarzkopf Palette	3.60

7.	9	Brelil (Кінгсбурі Венчур)	3.53

8.	2	L’Oréal Casting creame gloss (L’Oréal Paris)	3.20

9.	5	Schwarzkopf Brillance	3.12

10.		Garnier Belle Color (L’Oréal Paris)	2.03

11.	22	Schwarzkopf Natural & Easy	1.58

12.	15	L’Oréal Excellence creme (L’Oréal Paris)	1.54

13.	12	Revlon ColorSilk (Cosmetics Trading)	1.33

14.	23	Schwarzkopf Nordic Colors	1.26

15.	26	Schwarzkopf Diadem	1.03

16.	7	C:ehko (ВНА ТРЕЙД)	0.954

17.		L’erbolario (Инфанта, торговый дом)	0.947

18.	20	Nouvelle (Hair Styling Applications)	0.817

19.	14	Londa Shiny Colors (Procter & Gamble)	0.744

20.	24	Wella Decore (Procter & Gamble)	0.741

21.	25	Londa Londoren (Procter & Gamble)	0.668

22.	27	Londa Londeston (Procter & Gamble)	0.585

23.	16	fantasy FLIRT (Credo-Capital Ukraine)	0.556

24.	11	L’Oréal Feria color 3D (L’Oréal Paris)	0.497

25.	13	Garnier Nutrisse (L’Oréal Paris)	0.434

26.	21	Wella Viva (Procter & Gamble)	0.288

27.	17	Wella Safira (Procter & Gamble)	0.284

28.		Impression	0.169

29.	28	Londa Londoxon (Procter & Gamble)	0.122

30.	18	Keranove (ДІА)	0.103

31.		Florex (Супермаш)	0.089

32.	19	Bielita (Vladicom)	0.014

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.