Hair-dye :: Consumers survey results of 2011

Consumers survey results of 2011 in category

Cosmetics / Hair-dye

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Garnier Color Naturals (L’Oréal Paris)	32.74%	5

2.	4	Londa Londacolor (Procter & Gamble)	24.91%	3.59

3.	8	L’Oréal Casting creame gloss (L’Oréal Paris)	24.20%	3.45

4.	6	L’Oréal Preference (L’Oréal Paris)	16.37%	2.85

5.		Wella Wellaton (Procter & Gamble)	18.51%	2.68

6.	7	Schwarzkopf Brillance	17.79%	2.47

7.	2	Schwarzkopf Palette	17.44%	2.42

8.	9	L’Oréal Excellence creme (L’Oréal Paris)	12.46%	2.02

9.	3	C:ehko (ВНА ТРЕЙД)	12.10%	1.88

10.	12	Brelil (Кінгсбурі Венчур)	9.61%	1.44

11.		Acme-Color	9.25%	1.43

12.	10	Garnier Belle Color (L’Oréal Paris)	7.47%	1.17

13.	23	Schwarzkopf Natural & Easy	7.83%	1.11

14.	21	Schwarzkopf Diadem	6.76%	1.03

15.	11	L’Oréal Feria color 3D (L’Oréal Paris)	6.41%	0.98

16.	18	Garnier Nutrisse (L’Oréal Paris)	5.34%	0.85

17.	15	Revlon ColorSilk (Cosmetics Trading)	5.34%	0.78

18.	16	Schwarzkopf Nordic Colors	3.56%	0.64

19.	13	Londa Shiny Colors (Procter & Gamble)	4.98%	0.63

20.	~	Nouvelle (Hair Styling Applications)	4.27%	0.61

21.	19	Wella Viva (Procter & Gamble)	3.56%	0.57

22.	14	Wella Safira (Procter & Gamble)	3.20%	0.56

23.	17	Wella Decore (Procter & Gamble)	3.56%	0.46

24.		Impression	1.07%	0.33

25.		Londa Londeston (Procter & Gamble)	2.14%	0.32

26.	20	Londa Londoren (Procter & Gamble)	2.49%	0.31

27.	26	Londa Londoxon (Procter & Gamble)	1.78%	0.24

28.	24	Keranove (ДІА)	1.78%	0.20

29.		Florex (Супермаш)	0.71%	0.18

30.	22	fantasy FLIRT (Credo-Capital Ukraine)	0.71%	0.09

31.	27	Bielita (Vladicom)	0.36%	0.03

31.		L’erbolario (Инфанта, торговый дом)	0.36%	0.03

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2011, recommendation of consumers #1 in the category “Hair-dye”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.