Hair-dye :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Estel	5

2.	8	L’Oréal Preference (L’Oréal Paris)	4.97

3.	4	L’Oréal Casting creame gloss (L’Oréal Paris)	4.90

4.		Revlon Professional	3.86

5.	6	Garnier Color Naturals (L’Oréal Paris)	3.71

6.	5	Wella Wellaton (Procter & Gamble)	3.10

7.	3	Londa Londacolor (Procter & Gamble)	2.65

8.	1	Schwarzkopf Brillance	2.46

9.	19	Brelil (Кінгсбурі Венчур)	1.78

10.	11	Schwarzkopf Palette	1.64

11.	12	L’Oréal Excellence creme (L’Oréal Paris)	1.61

12.	16	Schwarzkopf Nordic Colors	1.37

13.	26	Keranove (ДІА)	1.33

14.	25	Londa Shiny Colors (Procter & Gamble)	1.27

15.	2	C:ehko (ВНА ТРЕЙД)	1.10

16.	20	Garnier Belle Color (L’Oréal Paris)	0.80

17.	18	Impression	0.79

18.	13	Acme-Color	0.72

19.	21	Garnier Nutrisse (L’Oréal Paris)	0.68

20.	14	L’Oréal Feria color 3D (L’Oréal Paris)	0.62

21.	23	Londa Londoren (Procter & Gamble)	0.59

22.	27	Schwarzkopf Natural & Easy	0.53

23.	15	Wella Decore (Procter & Gamble)	0.423

24.	22	Nouvelle (Hair Styling Applications)	0.418

25.	24	Londa Londeston (Procter & Gamble)	0.290

26.	29	Schwarzkopf Diadem	0.245

27.		Faberlic	0.236

28.	7	Wella Viva (Procter & Gamble)	0.178

29.	30	Bielita (Vladicom)	0.075

30.	9	Wella Safira (Procter & Gamble)	0.069

31.	28	Londa Londoxon (Procter & Gamble)	0.059

–.	17	Florex (Супермаш)	0

–.		L’erbolario (Инфанта, торговый дом)	0

–.	10	Revlon ColorSilk (Cosmetics Trading)	0

–.	26	fantasy FLIRT (Credo-Capital Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.