Hair-dye :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	L’Oréal Casting creame gloss (L’Oréal Paris)	5

2.	11	L’Oréal Excellence creme (L’Oréal Paris)	4.74

3.	2	L’Oréal Preference (L’Oréal Paris)	4.69

4.		Garnier Color Sensations (L’Oréal Paris)	4.18

5.		Garnier Color Naturals (L’Oréal Paris)	4.13

6.		Wella Wellaton (Procter & Gamble)	4.07

7.	9	Brelil (Кінгсбурі Венчур)	3.25

8.		Schwarzkopf Brillance	3.05

9.	1	Estel	2.85

10.		Schwarzkopf Palette	2.59

11.	20	L’Oréal Feria color 3D (L’Oréal Paris)	2.37

12.	22	Schwarzkopf Natural & Easy	1.87

13.	17	Impression	1.48

14.	7	Londa Londacolor (Procter & Gamble)	1.34

15.		La Biostetique	1.26

16.	15	C:ehko (ВНА ТРЕЙД)	1.14

17.	19	Garnier Nutrisse (L’Oréal Paris)	1.11

18.	4	Revlon Professional	1.08

19.	16	Garnier Belle Color (L’Oréal Paris)	1.04

20.	28	Wella Viva (Procter & Gamble)	0.93

21.		Küül (Beauté Naturelle)	0.91

22.	23	Wella Decore (Procter & Gamble)	0.74

23.	27	Faberlic	0.73

24.	18	Acme-Color	0.45

25.	24	Nouvelle (Hair Styling Applications)	0.37

26.	12	Schwarzkopf Nordic Colors	0.32

27.	14	Londa Shiny Colors (Procter & Gamble)	0.232

28.	~	Revlon ColorSilk (Cosmetics Trading)	0.226

29.	31	Londa Londoxon (Procter & Gamble)	0.218

30.	29	Bielita (Vladicom)	0.169

31.	~	fantasy FLIRT (Credo-Capital Ukraine)	0.154

32.		Kemon	0.107

33.	~	Florex (Супермаш)	0.089

34.	25	Londa Londeston (Procter & Gamble)	0.081

35.	30	Wella Safira (Procter & Gamble)	0.074

–.	13	Keranove (ДІА)	0

–.	21	Londa Londoren (Procter & Gamble)	0

–.		Luminescence 3D-HD (Patrice Beauté)	0

–.		L’erbolario (Инфанта, торговый дом)	0

–.	26	Schwarzkopf Diadem	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.