Hair-dye :: Consumers survey results of 2014

Consumers survey results of 2014 in category

Cosmetics / Hair-dye

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Garnier Color Naturals (L’Oréal Paris)	36.15%	5

2.	5	Schwarzkopf Palette	20.00%	2.82

3.	2	L’Oréal Preference (L’Oréal Paris)	17.69%	2.45

4.	6	Wella Wellaton (Procter & Gamble)	17.69%	2.41

5.	7	Estel	16.92%	2.35

6.	3	L’Oréal Casting creame gloss (L’Oréal Paris)	14.62%	2.05

7.	4	Londa Londacolor (Procter & Gamble)	13.08%	1.89

8.		Garnier Color Sensations (L’Oréal Paris)	10.00%	1.74

9.	23	Faberlic	7.69%	1.04

10.	16	Schwarzkopf Natural & Easy	6.92%	0.98

11.	10	Schwarzkopf Brillance	6.92%	0.96

12.	8	L’Oréal Excellence creme (L’Oréal Paris)	6.15%	0.85

13.	15	L’Oréal Feria color 3D (L’Oréal Paris)	6.15%	0.84

14.	9	C:ehko (ВНА ТРЕЙД)	5.38%	0.77

15.	14	Garnier Nutrisse (L’Oréal Paris)	5.38%	0.74

16.	28	Revlon Professional	4.62%	0.69

17.	13	Acme-Color	4.62%	0.64

18.	11	Garnier Belle Color (L’Oréal Paris)	4.62%	0.63

19.	18	Nouvelle (Hair Styling Applications)	3.85%	0.52

20.	25	Wella Viva (Procter & Gamble)	3.85%	0.49

21.		Küül (Beauté Naturelle)	3.08%	0.46

22.	20	Schwarzkopf Nordic Colors	3.08%	0.45

23.	21	Brelil (Кінгсбурі Венчур)	3.08%	0.42

23.	12	Impression	3.08%	0.42

25.	27	Londa Shiny Colors (Procter & Gamble)	2.31%	0.33

26.	~	Revlon ColorSilk (Cosmetics Trading)	2.31%	0.32

27.	31	Londa Londoxon (Procter & Gamble)	2.31%	0.31

28.	29	Bielita (Vladicom)	1.54%	0.24

29.	~	fantasy FLIRT (Credo-Capital Ukraine)	1.54%	0.22

30.	17	Wella Decore (Procter & Gamble)	1.54%	0.21

31.		Kemon	0.77%	0.15

32.	~	Florex (Супермаш)	0.77%	0.13

33.		La Biostetique	0.77%	0.11

33.	19	Londa Londeston (Procter & Gamble)	0.77%	0.11

35.	30	Wella Safira (Procter & Gamble)	0.77%	0.10

–.	24	Keranove (ДІА)	0.00%	0

–.	26	Londa Londoren (Procter & Gamble)	0.00%	0

–.		Luminescence 3D-HD (Patrice Beauté)	0.00%	0

–.		L’erbolario (Инфанта, торговый дом)	0.00%	0

–.	22	Schwarzkopf Diadem	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “Hair-dye”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.