Hair-dye :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		L’Oréal Casting creame gloss (L’Oréal Paris)	5

2.		L’Oréal Excellence creme (L’Oréal Paris)	4.40

3.	10	Schwarzkopf Palette	3.91

4.	5	Garnier Color Naturals (L’Oréal Paris)	3.89

5.	12	Schwarzkopf Natural & Easy	3.49

6.		Wella Wellaton (Procter & Gamble)	3.40

7.	3	L’Oréal Preference (L’Oréal Paris)	2.50

8.	16	C:ehko (ВНА ТРЕЙД)	2.40

9.	24	Acme-Color	2.23

10.	8	Schwarzkopf Brillance	1.79

11.	4	Garnier Color Sensations (L’Oréal Paris)	1.73

12.	9	Estel	1.63

13.	11	L’Oréal Feria color 3D (L’Oréal Paris)	1.58

14.		Londa Londacolor (Procter & Gamble)	1.41

15.	26	Schwarzkopf Nordic Colors	1.06

16.	19	Garnier Belle Color (L’Oréal Paris)	0.96

17.	23	Faberlic	0.92

18.	34	Londa Londeston (Procter & Gamble)	0.80

19.	13	Impression	0.76

20.	17	Garnier Nutrisse (L’Oréal Paris)	0.68

21.	7	Brelil (Кінгсбурі Венчур)	0.60

22.	~	Keranove (ДІА)	0.56

23.	18	Revlon Professional	0.49

24.	22	Wella Decore (Procter & Gamble)	0.44

25.	33	Florex (Супермаш)	0.429

26.	25	Nouvelle (Hair Styling Applications)	0.426

27.	~	Londa Londoren (Procter & Gamble)	0.374

28.	27	Londa Shiny Colors (Procter & Gamble)	0.371

29.		Londa Londoxon (Procter & Gamble)	0.309

30.	15	La Biostetique	0.247

31.	35	Wella Safira (Procter & Gamble)	0.244

32.	~	Schwarzkopf Diadem	0.192

32.	20	Wella Viva (Procter & Gamble)	0.192

34.		Subtil creme	0.128

35.	28	Revlon ColorSilk (Cosmetics Trading)	0.127

36.	31	fantasy FLIRT (Credo-Capital Ukraine)	0.096

–.	30	Bielita (Vladicom)	0

–.	32	Kemon	0

–.	21	Küül (Beauté Naturelle)	0

–.		Luminescence 3D-HD (Patrice Beauté)	0

–.		L’erbolario (Инфанта, торговый дом)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.