Hair-dye :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Schwarzkopf Palette	5

2.	9	Acme-Color	3.57

3.	14	Londa Londacolor (Procter & Gamble)	3.39

4.		Garnier Color Naturals (L’Oréal Paris)	3.15

5.	7	L’Oréal Preference (L’Oréal Paris)	2.71

6.	1	L’Oréal Casting creame gloss (L’Oréal Paris)	2.70

7.	6	Wella Wellaton (Procter & Gamble)	2.22

8.	12	Estel	1.87

9.	2	L’Oréal Excellence creme (L’Oréal Paris)	1.79

10.	35	fantasy FLIRT (Credo-Capital Ukraine)	1.60

11.	16	Garnier Belle Color (L’Oréal Paris)	1.47

12.	13	L’Oréal Feria color 3D (L’Oréal Paris)	1.40

13.	~	Bielita (Vladicom)	1.30

14.	8	C:ehko (ВНА ТРЕЙД)	1.26

15.	5	Schwarzkopf Natural & Easy	1.17

16.	11	Garnier Color Sensations (L’Oréal Paris)	1.02

17.	10	Schwarzkopf Brillance	0.96

18.	34	Revlon ColorSilk (Cosmetics Trading)	0.833

19.		Фіто лінія (Супермаш)	0.829

20.	17	Faberlic	0.732

21.	~	L’erbolario (Инфанта, торговый дом)	0.726

22.	21	Brelil (Кінгсбурі Венчур)	0.690

23.	15	Schwarzkopf Nordic Colors	0.689

24.	28	Londa Shiny Colors (Procter & Gamble)	0.558

25.	20	Garnier Nutrisse (L’Oréal Paris)	0.509

26.	~	Küül (Beauté Naturelle)	0.466

26.	27	Londa Londoren (Procter & Gamble)	0.466

26.	29	Londa Londoxon (Procter & Gamble)	0.466

29.	25	Florex (Супермаш)	0.366

30.	19	Impression	0.341

31.	26	Nouvelle (Hair Styling Applications)	0.323

32.		Wella Viva (Procter & Gamble)	0.292

33.	24	Wella Decore (Procter & Gamble)	0.267

34.	23	Revlon Professional	0.224

35.	31	Wella Safira (Procter & Gamble)	0.136

36.	32	Schwarzkopf Diadem	0.124

37.		Glori’s	0.099

37.		TICO Professional	0.099

39.	30	La Biostetique	0.075

39.	33	Subtil creme	0.075

41.	18	Londa Londeston (Procter & Gamble)	0.068

–.		Kemon	0

–.	22	Keranove (ДІА)	0

–.		Luminescence 3D-HD (Patrice Beauté)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.