Hair-dye :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Cosmetics / Hair-dye

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Estel	5

2.	5	La Biostetique	3.97

3.	2	Garnier Color Naturals (L’Oréal Paris)	3.45

4.		L’Oréal Casting creame gloss (L’Oréal Paris)	3.38

5.	6	Schwarzkopf Palette	3.12

6.	3	L’Oréal Preference (L’Oréal Paris)	2.78

7.	11	Brelil (Кінгсбурі Венчур)	2.52

8.	7	L’Oréal Excellence creme (L’Oréal Paris)	2.26

9.		Schwarzkopf Color Expert	2.13

10.		C:ehko (ВНА ТРЕЙД)	1.84

11.	8	Schwarzkopf Brillance	1.41

12.		Garnier Color Sensations (L’Oréal Paris)	1.27

13.	15	L’Oréal Feria color 3D (L’Oréal Paris)	1.21

14.		Faberlic	1

15.	19	Garnier Nutrisse (L’Oréal Paris)	0.959

16.		Matrix	0.958

17.		Garnier Belle Color (L’Oréal Paris)	0.918

18.	9	Acme-Color	0.880

19.	20	Revlon Professional	0.841

20.	29	fantasy FLIRT (Credo-Capital Ukraine)	0.824

21.	13	Nouvelle (Hair Styling Applications)	0.794

22.		Glori’s	0.690

–.	~	~~Schwarzkopf Nordic Colors~~	~~0.680~~

23.	18	Фіто лінія (Супермаш)	0.666

–.	~	~~Schwarzkopf Natural & Easy~~	~~0.646~~

24.		Phyto (Centus-R)	0.595

–.	~	~~Schwarzkopf Diadem~~	~~0.544~~

25.	26	L’erbolario (Инфанта, торговый дом)	0.521

26.	25	Küül (Beauté Naturelle)	0.449

27.	21	Florex (Супермаш)	0.403

28.	29	Bielita (Vladicom)	0.345

29.	27	Kemon	0.291

30.	23	Impression	0.278

31.	28	Subtil creme	0.250

32.	24	Keranove (ДІА)	0.159

–.	~	~~Londa Londacolor (Procter & Gamble)~~	~~0.136~~

–.	~	~~Londa Londeston (Procter & Gamble)~~	~~0.136~~

–.	~	~~Wella Wellaton (Procter & Gamble)~~	~~0.136~~

33.	16	Revlon ColorSilk (Cosmetics Trading)	0.077

34.	26	Luminescence 3D-HD (Patrice Beauté)	0.034

–.	29	TICO Professional	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Hair-dye” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.