Hairspray :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Cosmetics / Hairspray

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Wella (Procter & Gamble)	5

2.		Schwarzkopf	3.64

3.	5	Gliss Kur (Schwarzkopf)	3.47

4.	11	Brelil (Кінгсбурі Венчур)	2.90

5.	12	L’Oréal Paris	2.89

6.	4	Taft (Schwarzkopf)	2.44

7.	3	Londa (Procter & Gamble)	1.602

8.	7	Satinique (Емвей Україна)	1.600

9.	10	C:ehko (ВНА ТРЕЙД)	1.411

10.	8	Cliven (Петрус Інвесткомпанія)	0.951

11.	9	Fructis Style (L’Oréal Paris)	0.698

12.	14	Sunsilk (Unilever)	0.618

13.		Avon	0.592

14.	19	Прелесть (Арнест Україна)	0.569

15.		Oriflame	0.448

16.	~	Intesa Styling (Петрус Інвесткомпанія)	0.260

17.	~	fantasy FLIRT (Credo-Capital Ukraine)	0.136

18.		Прелесть Professional (Арнест Україна)	0.129

19.		STYX	0.090

20.	6	Green Light	0.068

21.		Прелесть Bio (Арнест Україна)	0.035

–.		Fortesse PRO	0

–.	16	OWK	0

–.		Stylissa (Гарант Дістріб’юшен)	0

–.	17	VO5	0

–.	18	label.m	0

–.		Красотка (Арнест Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Hairspray” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.