Hairspray :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Cosmetics / Hairspray

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Wella (Procter & Gamble)	5

2.		Schwarzkopf	4.53

3.	5	L’Oréal Paris	4.14

4.	3	Gliss Kur (Schwarzkopf)	3.04

5.	6	Taft (Schwarzkopf)	2.56

6.	9	C:ehko (ВНА ТРЕЙД)	1.53

7.	8	Satinique (Емвей Україна)	1.2534

8.	7	Londa (Procter & Gamble)	1.2528

9.	12	Sunsilk (Unilever)	1.1626

10.	4	Brelil (Кінгсбурі Венчур)	0.9172

11.	~	VO5	0.8333

12.	~	label.m	0.6211

13.	15	Oriflame	0.5973

14.		Прелесть (Арнест Україна)	0.4811

15.	13	Avon	0.4485

16.	18	Прелесть Professional (Арнест Україна)	0.4114

17.	19	STYX	0.3666

18.	20	Green Light	0.3181

19.	~	Fortesse PRO	0.1285

20.	17	fantasy FLIRT (Credo-Capital Ukraine)	0.1059

21.	11	Fructis Style (L’Oréal Paris)	0.0744

21.	~	Красотка (Арнест Україна)	0.0744

21.		Прелесть Bio (Арнест Україна)	0.0744

24.	16	Intesa Styling (Петрус Інвесткомпанія)	0.0541

25.	10	Cliven (Петрус Інвесткомпанія)	0.0518

26.		Kemon	0.0345

–.		Küül (Beauté Naturelle)	0

–.		OWK	0

–.		Stylissa (Гарант Дістріб’юшен)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Hairspray” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.