Hairspray :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Cosmetics / Hairspray

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	L’Oréal Paris	4.37

2.	16	C:ehko (ВНА ТРЕЙД)	3.15

3.	8	Taft (Schwarzkopf)	3.13

4.	5	Gliss Kur (Schwarzkopf)	2.99

5.	6	Brelil (Кінгсбурі Венчур)	2.94

6.	14	GA.MA (Компанія «Вікторія»)	1.95

–.	7	~~Londa (Procter & Gamble)~~	~~1.87~~

7.	11	Nivea (Байєрсдорф Україна)	1.57

8.	10	Avon	1.10

9.	13	Oriflame	0.78

10.	24	Fortesse PRO	0.49

11.	19	Прелесть Professional (Арнест Україна)	0.47

12.	4	Прелесть (Арнест Україна)	0.46

13.	12	LUSH	0.455

14.	20	Fructis Style (L’Oréal Paris)	0.452

15.	~	Чиста лінія (Калина)	0.427

16.	9	Cliven (Петрус Інвесткомпанія)	0.318

17.	27	Intesa Styling (Петрус Інвесткомпанія)	0.295

18.	22	Прелесть Bio (Арнест Україна)	0.257

19.	23	Küül (Beauté Naturelle)	0.222

20.	26	Kemon	0.208

21.	~	OWK	0.191

22.	17	Satinique (Емвей Україна)	0.173

–.	21	~~Sunsilk (Unilever)~~	~~0.156~~

23.	15	Green Light	0.128

24.	28	STYX	0.125

25.	23	fantasy FLIRT (Credo-Capital Ukraine)	0.093

26.	27	VO5	0.088

26.	25	label.m	0.088

28.	22	Красотка (Арнест Україна)	0.083

29.	18	Аэробика (Плацент Формула)	0.041

–.		Stylissa (Гарант Дістріб’юшен)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Hairspray” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.