Imported dark beer :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Beer / Imported dark beer

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Guiness (Carlsberg Ukraine)	5

2.	8	Krombacher Dark (Pilsner Ukraine)	3.39

3.	2	Leffe (InBev)	3.35

4.		Grimbergen Double-Ambrée (Carlsberg Ukraine)	2.45

5.	6	Cernovar (Pilsner Ukraine)	2.07

6.	12	Ferdinand dark (Бір Майстер)	1.95

7.		Budweiser Dark (Pilsner Ukraine)	0.91

8.	9	Murphy’s (ПБК «Радомишль»)	0.89

9.	13	Franziskaner Weissbier	0.87

10.	11	Primator (Pilsner Ukraine)	0.858

11.	16	Newcastle Brown Ale (ПБК «Радомишль»)	0.857

12.	10	Ferdinand 7 Kuli (Бір Майстер)	0.712

13.	14	Belhaven (Бір Майстер)	0.705

14.	5	Kilkenny (Carlsberg Ukraine)	0.695

15.	3	Litovel Dark	0.640

16.	15	NegraModelo (Carlsberg Ukraine)	0.542

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Imported dark beer” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.