Imported vodka :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Imported alcoholic drinks / Imported vodka

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Żubrówka Biała (Руст Україна)	5

2.	1	Finlandia (Brown-Forman)	4.38

3.		Absolut (Pernod Ricard Ukraine)	4.22

4.	6	Smirnoff (Bayadera Import)	2.70

5.	10	Arctica (Аквадив)	1.81

6.	9	Stolichnaya (Московський завод «Кристал»)	1.61

7.	5	Grey Goose (Bacardi-Martini Group)	1.48

8.	4	Зелёная марка (Руст Україна)	1.47

9.	13	Kauffman (Руст Україна)	1.02

10.	12	Sobieski (Belvedere Ukraine)	0.96

11.	16	Журавли (Руст Україна)	0.87

12.	7	Белуга (Марком)	0.6081

13.	18	Парламент (Руст Україна)	0.6076

14.	8	Русский стандарт (Руст Україна)	0.5923

15.		Sterling (Bayadera Import)	0.5168

16.		Finsky (Арда-Трейдинг, ТД)	0.4538

17.	11	Volk (Ukrimport KV)	0.3642

18.	14	Boris Jelzin	0.1814

19.	17	Покровская (Ukrimport KV)	0.1458

20.		Sourse vodka (Арда-Трейдинг, ТД)	0.1169

21.		Saimaa (Арда-Трейдинг, ТД)	0.1146

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Imported vodka” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.